Tourism plays a pivotal role in the Moroccan economy, boasting a well-developed sector with a strong focus on the country's coastline, rich culture, and history. In 2013, Morocco attracted over 10 million tourists, making it a significant contributor to the nation's foreign exchange earnings, ranking second only to the phosphate industry.
The Moroccan government has made substantial investments in the development of tourism, exemplified by the launch of its Vision 2020 initiative in 2010. This visionary plan aims to position Morocco among the top 20 tourist destinations globally and aims to double the annual international arrivals to 20 million by the year 2020. The goal is for tourism to account for 20% of the country's GDP.
To achieve this, Morocco has undertaken extensive government-sponsored marketing campaigns to allure tourists, portraying the nation as an affordable and exotic yet safe destination. The majority of visitors to Morocco continue to hail from Europe, with French nationals constituting nearly 20% of all tourists. Europeans typically favor visiting in April and the autumn, while Spanish tourists primarily choose to explore Morocco in June and August.
Morocco's favorable location has also contributed to its tourism success. Its proximity to Europe makes it a convenient choice for travelers seeking beautiful beaches and vibrant cultural experiences. Moreover, the country's accessibility from southern Spain's coastal regions encourages one- to three-day excursions to Morocco. Air connections between Morocco and Algeria have further facilitated visits, with many Algerians coming to Morocco for shopping and family reunions. The relatively lower cost of living, thanks to the devaluation of the dirham and the increasing hotel prices in neighboring Spain, makes Morocco an attractive destination.
Morocco boasts an excellent network of roads and railways that connect major cities and tourist destinations, with convenient access to ports and international airports. Additionally, the presence of low-cost airlines offering affordable flights to the country enhances its appeal to a wide range of travelers.
As of 2006, activity and adventure tourism in the Atlas
and Rif Mountains are the fastest growth area in
Moroccan tourism. These locations have excellent walking
and trekking opportunities from late March to
mid-November. The government is investing in trekking
circuits. They are also developing desert tourism in
competition with Tunisia.
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